About us

Direct source. Documented trade.

NIARA GROUP is a premier international gold trading company specialising in physical B2B trading of alluvial gold doré bars and gold dust. Headquartered in Dubai, with operations across four locations and direct partnerships at the mine.

Our story.

Built on direct mining partnerships, transparency and exceptional service.

How a trade works

NIARA GROUP is a premier international gold trading company specialising in physical B2B commodity trading of alluvial gold doré bars and gold dust. Headquartered in Dubai with strategic operations across four locations, we have built our reputation on direct mining partnerships, transparency and exceptional service.

That reputation rests on a simple structural advantage: we buy at the source. Direct partnerships with alluvial mining operations in Sierra Leone, Mali, Liberia and Guinea mean there is no chain of intermediaries between the mine and the buyer — and therefore no gap in the chain of custody that has to be taken on trust.

Mission

To provide secure, transparent and efficient gold trading services by leveraging our direct mining partnerships and global network.

Vision

To be the most trusted name in source-to-market gold commodity trading.

Values

Integrity
Excellence
Trust
Innovation
Legacy

Our global footprint.

Four locations, each with a defined role in the same supply chain.

Global presence in detail

Dubai, UAE

Headquarters. Central hub for global operations, strategically positioned in one of the world’s premier commodity trading centres.

AddressIFZA Business Park, Dubai, UAE

Phone+971 54 328 5630

SRC

Sierra Leone, West Africa

Mining partnerships. Direct relationships with alluvial operations in Sierra Leone, Mali, Liberia and Guinea give access to high-quality gold at source, with supply reliability, competitive pricing and complete traceability.

Address01 George Brook, Dwazark, Freetown, Western Area

Phone+232 80 023070

Calgary, Canada

North American operations. Manages client relations and sales across the US and Canadian markets with localised support.

Phone+1 587 966 5630

Mumbai, India

Sales presence. A dedicated office serving the Indian gold market and the broader South Asian region.

Phone+91 96997 79699

Mr. Naeem, Founder and Managing Director of NIARA GROUP — Mr. Naeem
Founder & Managing Director

A legacy built on commodity excellence.

With over twenty-five years of experience in the Middle Eastern oil and gas sector, Mr. Naeem built his reputation working with industry names including Saudi Aramco, Kuwait Oil Company and QatarEnergy. His understanding of energy markets and refined fuel commodities — including EN590 10 ppm diesel and Jet A-1 aviation fuel — established him as a trusted figure in international commodity trading.

Recognising the evolving dynamics of global commodity markets, he expanded that expertise into precious metals, founding NIARA GROUP to bridge an established energy-sector network with direct-source gold trading from West Africa. The combination brings decades of relationships, due diligence protocols and international logistics experience to a market where all three are scarce.

In commodity trading, trust is built on transparency and reliability. Whether it’s refined fuels or precious metals, our foundation lies in direct sourcing, ethical partnerships, and delivering consistent value to our global clients.

25+Years in commodity trading

4Continents of operation

2Sectors — energy and metals

Work with the source.

Tell us the form, purity and volume you need and our desk will come back with an indicative quotation.